Content / Commerce Metrics Calculator

Thanks for your interest in the Content / Commerce Calculator Suite!  Here are the links for you to access it:

Clicking the link below may open this MS Excel  document in your browser; Right Click instead to Download to your hard drive - 333 kb:
Download Excel Spreadsheet 

Download Zipped Excel Spreadsheet
(to your hard drive - 82 kb)

After downloading, look through the menu at the top of the page or on the left to continue on with this site, or select more downloads below.

More Drilling Down Downloads

First Nine Chapters of Drilling Down Book

Lifetime Value, I'd Like
to Introduce You to the CFO (whitepaper)

ReadMe File: 
Free Customer Scoring Software

Case Study: Cellular Loyalty
Program Generates 252% ROI

First 9 Chapters of Drilling Down Book

The guide to Do-It-Yourself High ROI Marketing using customer behavior profiling.  Use simple customer activity profiles (purchases, page views) to predict the likelihood of customers to respond and rank their future value using only an Excel spreadsheet.  Just Subscribe to my monthly High ROI Customer Marketing newsletter and you'll get a new Chapter of the book every 3 days.  Enter your e-mail address in the form below and Click to Subscribe:

About the Free 9 Chapters
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ReadMe File: Customer Scoring Software

ReadMe file for the Drilling Down customer scoring software application.  This app is provided free with purchase of the Drilling Down book.  Contains software license, overview of program, and detailed instructions.   For customer bases between 65,000 - 100,000 records in size.  Below 65,000 records, it may be easier to score your customers by hand in an Excel spreadsheet using the detailed step-by-step method in the book.

Read more about the software

You may open the ReadMe text file in your browser by clicking the link below; Right Click instead to Download to your hard drive: 

ReadMe File (12 kb)

Lifetime Value, I'd Like
to Introduce You to the CFO (whitepaper)

Why does CRM "fail" so often?  I believe at the core of this question is a conflict between value measurement systems - the periodic accounting system used to drive almost everything a company does, and the customer accounting system, the basis of LifeTime Value.  How can a CFO (or CEO, for that matter) believe in the ROI of CRM if they can't "see" LTV flow into the monthly, quarterly, and annual financial statements?  No wonder they see "no ROI".

These two accounting systems can be reconciled, and only the companies taking steps to do this reconciliation will ever truly prove CRM is a profitable approach to managing a business.

Fortunately, it's not a big deal to do this, from a resource perspective.  But it does take a little new thinking: embracing relative rather than absolute customer value as a yardstick, and tracking changes in potential value to look for where things are going wrong - or right - with a customer value management discipline.

Learn how it's done with this download. 

Note:  If you choose text format, there are 2 charts which may not resolve well.  The whitepaper is available as HTML pages here.  

Clicking the first 2 links below may open the document in your browser; Right Click instead to Download to your hard drive - 54 kb:
Download Whitepaper - Word doc

Download  Plain Text Version - 22 kb

Download Zipped Word Doc
(to your hard drive) - 14 kb

Case Study: Cellular Loyalty
Program Generates 252% ROI

Consumer cellular is one of the toughest proving grounds out there for a loyalty program, but this highly innovative loyalty program decreased the churn rate over 15% in just two years while driving best customer spending though the roof.

Clicking the link below may open the document in your browser; Right Click instead to Download to your hard drive.  This PDF document requires Adobe Acrobat Reader to open - 77kb

Download Case Study PDF

Download Free Adobe Acrobat Reader

File Formats        

text format    .txt   Text   document      .doc  Word
spreadsheet   .xls    Excel
zipped            .zip    Archive
acrobat          .pdf   Adobe

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