Drilling Down Home Page Turning Customer Data
into Profits with a Spreadsheet
The Guide to Maximizing Customer Marketing ROI

Site Map


Book Includes all tutorials and examples from this web site
.

Get the book!

Purchase Drilling Down Book

Customers Speak Up on Book & Site


About the Author

Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Marketing Productivity Blog

8 Customer
Promotion Tips

Relationship
Marketing

Customer Retention

Customer Loyalty

High ROI Customer Marketing: 3 Key Success Components

LifeTime Value and
True ROI of Ad Spend

Measuring Retention
in Online Retailing

Pre-CRM Testing for
Marketing ROI

Measuring CRM ROI

CRM Analytics

Customer
Behavior Profiling

See Customer
Behavior Maps


About the Author

Book Contents

 Productivity Blog
 CRM   
  Simple CRM
 Customer Retention
 Relationship Marketing
 Customer Loyalty
 Retail Optimization
 Telco/Utility/Services
 
What is in the book?
  Visitor Conversion
  Visitor Quality
  Guide to E-Metrics
  Customer Profiles
  Customer LifeCycles
  LifeTime Value
  Calculating ROI

  Workshops/Services
  Recent Repeaters
  RFM
  Retail Promotion
  Pre-CRM ROI Test
  Tracking CRM ROI
  Tutorial: Latency
  Tutorial: Recency
  Scoring Software
  About Jim
  Consulting
  Praise
  Contact
  FAQ
  Search
 
Downloads
  Privacy

 Suggestions

Jim here. There used to be a form on this page, but why don't you just e-mail or call me.

Or use Twitter: @jimnovo

 

 

 
    Home Page


Thanks for visiting the original Drilling Down web site!

The advice and discussion continue on the Marketing Productivity Blog
and
Twitter: @jimnovo

Read the first 9 chapters of the Drilling Down book: download PDF

Purchase Book

Consulting

 

Slow connection?  Same content, less graphics, think Jakob Nielsen in Arial - Go to faster loading website

Contact me (Jim Novo) for questions or problems with anything on this web site.  

 
The Drilling Down Project.  All rights reserved, all media.

 

   

Ask Jim a Question

/

Get the book with Free scoring software at Booklocker.com    

Find Out Specifically What is in the Book

Learn Customer Marketing Concepts and Metrics (site article list)