Drilling Down Home Page Turning Customer Data
into Profits with a Spreadsheet
The Guide to Maximizing Customer Marketing ROI

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Includes all tutorials and examples from this web site
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About the Author

Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Fresh Customer
Marketing Articles

8 Customer
Promotion Tips

Relationship
Marketing

Customer Retention

Customer Loyalty

High ROI Customer Marketing: 3 Key Success Components

LifeTime Value and
True ROI of Ad Spend

Measuring Retention
in Online Retailing

Pre-CRM Testing for
Marketing ROI

Measuring CRM ROI

CRM Analytics

Customer
Behavior Profiling

See Customer
Behavior Maps


About the Author

Book Contents

 Fresh Article List
 CRM   
  Simple CRM
 Customer Retention
 Relationship Marketing
 Customer Loyalty
 Retail Optimization
 Telco/Utility/Services
 
What is in the book?
  Visitor Conversion
  Visitor Quality
  Guide to E-Metrics
  Customer Profiles
  Customer LifeCycles
  LifeTime Value
  Calculating ROI

  Workshops/Services
  Recent Repeaters
  RFM
  Retail Promotion
  Pre-CRM ROI Test
  Tracking CRM ROI
  Tutorial: Latency
  Tutorial: Recency
  Scoring Software
  About Jim
  Consulting
  Praise
  Contact
  FAQ
  Search
 
Downloads
  Privacy

 Suggestions

Jim here. Use the form to tell me what is wrong with this site, or what is right with it, or anything else you might have to say.   To report a software problem, please use the Bug Report Form instead.  No ongoing software problems yet (he says, knocking on wood).  Or, for fastest response, why don't you just  e-mail or call me.

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Monthly "How To" marketing advice on using customer data to keep your best customers buying and increase visits from all your customers; making back more money than you spend on each promotion is the goal.

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Learn Customer Marketing Concepts and Metrics (site article list)