High ROI Customer Marketing
Workshops and Consulting

Note: If you are a consultant / agency, web service provider, or software firm, click here.

Where are you in the process of leveraging customer data to improve your profitability?

Please consider joining clients Radio Shack, Pfizer, Dell Computer, Ingram Industries Inc., Morrison Homes, Silver Dollar City, Inc., Future Now, SkiEurope, Booklocker, SpeechWorks, Ontain, MBNA, Kobie Marketing, Barnes and Noble, Cellular One, SteelTorch Software, Retek Direct, CBS Sportsline, Tupperware, Aerial, and a host of smaller companies that have Turned Customer Data into Profits.

What Exactly is it You Do, Jim?

How many Marketing people do you know with extensive Analytical experience?  How many Analysts do you know with extensive Marketing experience?  For 25 years I have acted in both roles with thousands of data sets over scores of business models.  When you get right down to it, there are two things I do better than most Analytical or Marketing folks:

1.  I know how to organize customer data for Marketing action.  When I see a data set, I can tell you how to create reports from it that will lead to profitable Marketing actions.  If you already have customer reports, I can tell you what is right with them, what's wrong with them, and how to make them actionable.

2.  I can translate data into specific Marketing action plans - who to speak to, how to speak to them, and when to speak to generate the optimal return on Marketing investment.

If you don't have customer reporting, I can help you create it.  If you do have customer reporting, I can teach you how to understand it and use it to drive higher profits.

If you're a Manager and spend lots of time going round and round between the Analysts and the Marketing folks, producing endless reports but not getting anything done with them, or testing and re-testing and not getting anywhere, you need a plan both sides can understand.  What I deliver is speed to market and confidence in a bottom line outcome.  

If you're a Marketing person having trouble  getting what you need from the Analysts, I can act as a translator and drive the Analysts in a direction that will be actionable for you.

If you're an Analyst and you're frustrated by a lack of understanding on the Marketing side, or you think they're simply heading in the wrong direction, I can help you build the analytical case and translate it back into Marketing plans.

So that's what I do.  If the above is too intangible for you, here are some more concrete examples of these ideas in action.  Any of these project areas can also be turned into a Workshop for your company:

Read more on Metrics and Reporting

Read more on Customer Modeling

Read more about High ROI Marketing

Read more on pre-CRM Testing

Read more about Retention Program Design

Finally, if you want somebody to design, build, execute, and maintain a customer retention or loyalty program for your business, consider  Kobie Marketing, who I work closely with on the design and execution of major programs.

Idea Session:
What Can Web Analytics Do For You?

Buried in your web reports are simple answers to improving the contribution of your web site to the overall business.  This presentation will walk you though a proven 8 step approach to making the most of your web site.

During our 90 minute session I'll provide you with tools and examples customized to your business so we can create concrete, "you can do this tomorrow" ideas for measuring and improving the contribution of your web site.  If you like, I can spend up to two additional hours with you doing Q & A or working group activities.  This session is perfect for company offsite / conference settings where many of the web stakeholders are present together. 

$2300 plus travel expenses

Call 1-866-658-1827.  Or E-mail me.

Service:
Remote Coaching and Help Desk

Sometimes people have a pretty good grasp of concepts and ideas behind web analytics, marketing analysis, customer valuation, and database marketing / CRM but are stuck on the "how" - exactly what do we do first, next, and so on?  Examples: What is the best way to segment web traffic?  What should the first marketing test we do try to accomplish?  What do the results of our tests really mean, what should we test next?  How do we value our  customers?  Measure customer retention?  

For smaller companies or groups working with limited budgets, these questions are not trivial, and the answers / successes can mean the difference between receiving funding or losing  funding on the effort.  In other words, there are a lot of very smart folks out there who just need  a little confirmation and guidance.  If that fits your situation, click the link below:

Find out more about Remote Coaching

SubContracting Services

Jim, do you subcontract ?  

Sure!  That's my primary business model...

Marketing consulting group or agency - Looking to add customer behavior analysis or high ROI database marketing skills to your offerings?   How about customized retention and loyalty program designs?  Pre-CRM ROI modeling?  Need these services to snag a particular client?  Let's do it together. 

Software development group - with a marketing tilt?  Looking to add a customer profiling / campaign management module to your shopping cart or customer contact manager?  I can help.

See Services for IT / Database Design & Build / Customer-Focused Software Development

1-866-658-1827.  Or E-mail me.

If you would like to take advantage of my knowledge but want somebody else to do all the work, you need Kobie Marketing, an agency specializing in customer retention and loyalty work for over 10 years.  I work with them to develop the strategy, business models, financial projections, and of course, to analyze the customer data and create High ROI Customer Marketing executions.  Kobie has the capability to turn raw operational transactions into a smart data warehouse,  creating information you can actually use.

Do you work with small businesses?

If you are a very small business (under 5,000 customers / revenues below $500,000) you should get my book and take advantage of my knowledge by addressing the issues yourself.  It's really not that hard when you have a step by step plan, which is provided in the book.  If you get stuck on something, just contact me, and I would be glad to help you through it.  After all, you bought the book and if I have failed to provide you with what you need to know to make more money marketing to your customers, I owe you some accessible "how to" assistance.

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