Services: Web Design / Hosting Shops
Jim's Intro: There are many web design and hosting companies out
there. Customers may have put up a site but are now thinking of
taking it down because it "doesn't work," or switching to a
new design / hosting company for a better price. Do yourself a
favor and upgrade your service offering by providing some or all of my
services under your name. Your customers will get better
results, and you will make more money servicing them.
Most design and hosting shops lack staff with experience in
customer data analysis. This is not surprising; there is simply
not a lot of these folks around, there is high demand, and good ones
are quite expensive.
I'm not talking about IT people capable of running a few WebTrends
reports; I'm talking about the kind of people who know how to turn
customer data into money making ideas. You can't just run
reports on activity, you have to know which data is important and how
to create action-oriented reports to unlock the value hidden in the
data.
Maybe you think, "Hey, I'm not in that business. I put
the site up and host it, but after that, success is the client's
problem." Fine. How long are you going to have the
client if they can't make the web site work for them? Whether
you know it or not, you have all the data you need right in the server
logs and shopping cart files to start making both your client and your
shop more profitable. And you've got the design and IT skills.
Why not become more of a "full service" operation?
For example, clients frequently complain about the effectiveness of
their web sites, and your shop may have intuitive suggestions based on
experience for improvements. Clients are looking for facts
to justify new design and software expenditures, not "best
guesses." By implementing action-oriented reporting using
data from the web server logs or purchase histories, you can develop
and ongoing new revenue stream by constantly improving the performance
of client web sites.
You can get the facts you need to back up your recommendations and
drive new ideas with my Visitor
Tracking and Analysis service. And if the problem is a lack
of traffic in the first place, your clients could probably take
advantage of my Traffic Optimization
service. If your client is selling products online and has at
least 1,000 customers, then you should really look into using my Customer
Profiling service to help them improve their profitability. All
of the above services are provided remotely through file transfer and e-mail.
You can re-sell, bundle, or package my
services in a way you feel is appropriate to the client. If you have clients interested in
making more money on their web sites, and you want to make
more money helping them do it,
e-mail me or Call (cell) 727.895.5454.
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