Customer Profiling & Modeling Service

What is Customer Profiling and Modeling?
Customer Profiling and Modeling are techniques used to improve the operations and profitability of a business or web site.  The idea is similar to Visitor Tracking and Analysis, but is specific to individual customers who have engaged in a purchase transaction.  Purchases add several pieces of important information to your relationship with the customer, and this information can be used to positively influence future customer purchase transactions and reduce operational and marketing costs.

Why do I need Customer Profiling & Modeling?
Customer Profiling and Modeling are used to keep track of customer purchase activity and maximize the sales and profits of each customer.  It works best for clients with at least 1,000 customers who have made at least one purchase in the past year.  The more customers you have, the more effective Customer Profiling and Modeling is at increasing sales while reducing costs.  Web sites involved in retailing, financial services, travel, and telecom are very likely to benefit from Customer Profiling and Modeling.

CRM - Customer Relationship Management
You have probably heard about CRM and wondered if you could take advantage of the benefits this kind of approach can deliver without breaking the bank.  The good news is this - you can.  Much of CRM is based on Customer Profiling and Modeling techniques, and the only requirement for implementing a successful Customer Profiling and Modeling program is having access to customer data.  If you currently maintain data on your customers and store it in a database, you can realize many of the benefits of a CRM package with Customer Profiling and Modeling.  In fact, if you believe you will eventually move up to CRM, you can gain experience with many aspects of CRM using Customer Profiling and Modeling, and move up to CRM later with a deeper knowledge of your requirements.

Customer Profiling and Modeling Examples
* Discover what kinds of advertising result in the most profitable customers
* Predict the likelihood of a customer to make another purchase
* Customize contact with customers according to their likes and dislikes
* Create discount offers which drive high response rates and maximize margins
* Reduce discount expenses while maintaining sales levels
* Set up customer retention and loyalty programs which pay for themselves with increased customer profitability
* Predict the likelihood of a customer to defect or drop your service

These services can generally be provided remotely through web interfaces, file transfer, and e-mail.  For more information on Customer Profiling & Modeling Services, e-mail me or Call (cell) 727.895.5454 today!