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Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Marketing Productivity Blog

Relationship
Marketing

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Customer Loyalty

High ROI Customer Marketing: 3 Key Success Components

LifeTime Value and
True ROI of Ad Spend

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Behavior Modeling

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Frequency

Customer Model:
Recency

Customer Model:
Recent Repeaters

Customer Model:
RFM

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LifeTime Value

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Conversion

Measuring Retention
in Online Retailing

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CRM Analytics:
Micro vs. Macro

Pre-CRM Testing for
Marketing ROI

Customer
Behavior Profiling

See Customer
Behavior Maps

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Web Retailing Joint Ventures

I take on a very limited number of clients for  retail joint venture, where I get involved with your entire operation and help you really start making money - but only if I think your concept works.  I have taken on sites that were just a concept and brought them up right from the beginning, and have taken existing sites and rebuilt the idea from the ground up.

I'm talking about niche retail sites that after my participation have stats like this:

$25 in profit for every $1 spent on advertising

$3.50 in sales per visit

This kind of productivity is simply not possible with concepts that are poorly designed or not "built for the web."  The vast majority of retail ideas will never generate stats like the above.

You may have a great product, but you just don't know how to get started on the web - it's too darn complicated.  In this case, I can set the whole thing up for you and teach you how to run it, from front to back.

For existing sites, the idea may be right, but the execution is all wrong.   For whatever reason, the site simply does not perform as it should, and I can fix this for you using my extensive interactive retailing background.

Here are the ground rules:

1.  You have to sell a tangible product - I'm not interested in "services" offerings.

2.  The product or product niche must be unique - selling products widely available either on or off the web is a loser game.

3.  I am not interested in selling your "I'm an Expert on Web Marketing," "I'm and Expert on the Financial Markets," or any kind of "Get Rich Quick" book.  See #2 above.  I might be interested in selling your expert "How To" book, as long as it conforms to #2 above, as in "How To Restore a '65 Mustang" or "How To Care for Pot-Bellied Pigs."

4.  I am not interested in any kind of MLM or affiliate program of any kind - period.

5.  It's OK if the product is a new invention, but you must have inventory - I'm not interested in "pre-production" ideas.

6.  For compensation, I am going to take a share of the increase in your net profits for some period of time (both share and length of time TBD).  This means you will have to use a shopping cart I can pull sales stats from remotely to audit my share.  

Notice I didn't say sales, I said profits.  If you don't succeed, I don't get paid.  I am willing to risk the value of my time teaching you how to make it work.  I have not been wrong yet.

Why should you give profits away?  Because without me, you probably are not going to have any profits.  Or, it could take you years of research and cost you a lot of money to get to profitability.  What I do for my share is make sure you get profitable fast and do it for the least possible expense.  By basing my compensation on profits, you can be  absolutely sure my interests align with yours.

If you are an agency or service provider and the site is a client, compensation is a blend of monthly retainer and a share of the increased client profits since I will be teaching you how to do what I do and it has value to you.

If I think your idea is nuts or it doesn't conform to the first five ground rules above, you won't hear back from me.  I get a lot of crackpot stuff through this channel, but that's OK - I am looking for the one idea in a thousand, and there are millions of crackpots out there.  But some crackpots have very good ideas!

If you are interested in possibly becoming a Web Retailing Joint Venture client, click here and send the blank e-mail that pops up, or send any e-mail to jv@jimRnovo.com with the capitalized character - R -  not in the address.

 

 
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This is the original Drilling Down web site; the advice and discussion continue on the Marketing Productivity Blog and Twitter.

Download the first 9 chapters of the Drilling Down book here: PDF
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