Remote Coaching and Help Desk

Database Marketing techniques are the heart and soul of all customer marketing efforts, including web analytics, CRM and all the sub-disciplines.  But you don't need "CRM" to drive customer profitability if you use proper Database Marketing techniques.  

The content of the Remote Coaching and Help Desk service is driven by the participants and matched to their level of understanding; we can address any of the topics listed below or others as you see fit, from both the strategic and tactical "how to" perspectives, depending on your needs over time.  

We'll decide on an hourly rate and you will send me a check as a "deposit " against a block of 12 hours, typically over 1 - 3 months.  Special pricing considerations may be given as my time allows to non-profits, firms with unique situations I find interesting, and projects which can be turned into case studies.  When your check clears I'll send you a copy of the Drilling Down book which you must read before we start our remote sessions.  Hey, don't get flustered, it's only 356 pages.

To discuss getting your customer marketing effort moving forward with Remote Coaching and Help Desk sessions, give me a call 
Toll Free at 1-866-658-1827 or email me.

Potential Topics

Moving the online marketing and web analytics effort to the next level - how to go beyond reporting and simple testing to discover what really is going to drive web site profitability or contribution of the site to the company.

Defining what direct / database marketing is and is not; the database marketing "cycle" approach of acquisition - activation - retention - defection and how each step is interrelated.  Debunking myths and grounding realities; how do database marketing / CRM analytics fit into the whole scope of the customer relationship?

Deciding which data is most important to the future profitability of your business - solving the "drowning in data" problem.

Addressing the LifeTime Value question - how to we figure out what the LifeTime Value of our customers is?  Do we really need to?  (No)  What are the other methods we can use to track customer value?  How do we report on and reconcile the LifeTime value of a customer concept with periodic financial reporting?  Can we create a customer accounting system?

Exploring acquisition techniques - how does the right acquisition program affect customer retention?  How do we select media, what are the parameters we need to know about?  What are the various strategies for positioning, offer creation, delivery, and how can we boost the profitability of campaigns?

Exploring activation techniques - how do I get my customers to spend more, and make more money doing it?  When is the best time to contact them, and how often?  How do we create communications or offers that will actually drive profitability, and how do we measure our success or failure?

Exploring retention techniques - how do you actually "do" a customer retention or loyalty program?  What are the elements, costs?  How do you prove out profits and ROI?

Implementing simple customer models - what are they and what do they do?  What are the data requirements, what can you do in house with simple tools, what other tools are available and what do they do?  What is the value of customer modeling and how do you extract the value in your situation?

Organizing a process for scoring and ranking your customers by their future value, so marketing folks can track the true profitability  contribution of ads, products, offers, etc.

Implementing "early warning system" flags to alert marketers to future customer value failure associated with ads or products.

Developing marketing-oriented reports used to predict and act on customer LifeCycles.

Creating high ROI marketing programs that make money now while consistently increasing the value of customers over time

Finding and fixing customer retention problems

Analyzing why current retention or customer value development efforts are unprofitable

Developing customer value maximization and  retention rules for rules-based CRM engines

To discuss moving your customer marketing effort forward with Remote Coaching and Help Desk sessions, give me a call Toll Free at 1-866-658-1827 or email me.