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Turning Customer Data
into Profits with a Spreadsheet
The Guide to Maximizing Customer Marketing ROI

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Book Includes all tutorials and examples from this web site.

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About the Author

Workshops, Project Work: Retail Metrics & Reporting, High ROI
Customer Marketing

Marketing Productivity Blog

What is in the book?
Productivity Blog
CRM Simple CRM
Customer Retention
Relationship Marketing
Customer Loyalty
Retail Optimization
Telco/Utility/Services

Visitor Conversion
Visitor Quality
Guide to E-Metrics
Customer Profiles
Customer LifeCycles
LifeTime Value
Calculating ROI
Workshops/Services

Recent Repeaters
RFM
Retail Promotion
Pre-CRM ROI Test
Tracking CRM ROI
Tutorial: Latency
Tutorial: Recency
Scoring Software

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Privacy

Cookies and Customer Tracking Info

Cookie handling and customer tracking can be accomplished with a wide variety of tools, including Perl, PHP, ASP, and ColdFusion.

Here are a few sites to get you started.

The Original Netscape Specification

Internet Requests for Comments (RFC)

Cookie D'Oh - Web Developer's Journal

The Unofficial Cookie FAQ

Introduction to Cookies from webmonkey

What Cookies Can Do for You from webmonkey

Tracking Tutorial from webmonkey

Authenticate and Track Users with
PHP from webmonkey

How to write a server-side CGI program
to set and read cookies from Netscape

PHP is almost as simple as HTML to use,
if your server supports PHP. Check out the
PHP tutorial at PHP.net

A great introduction to server log files and log file analysis can be found here.

View Sample of Book and Software ReadMe

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	Thanks for visiting the original Drilling Down web site! The advice and discussion continue on the Marketing Productivity Blog and Twitter: @jimnovo Read the first 9 chapters of the Drilling Down book: download PDF Purchase Book Consulting

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Find Out Specifically What is in the Book

Learn Customer Marketing Concepts and Metrics (site article list)

This is the original Drilling Down web site; the advice and discussion continue on the Marketing Productivity Blog and Twitter.

Download the first 9 chapters of the Drilling Down book here: PDF
Purchase Book Consulting