Past Drilling Down Newsletters

More about the Newsletter Content    

I Value Your Privacy

Oct 2008  (Modeling Small Databases)

Sep 2008  (Promotional Proneness)

Aug 2008 - see blog for content

Jul 2008  (Short Tail of Customer Value)

Jun 2008  (RF Scores and LifeCycle Grids)

May 2008  (Customer Modeling for Finance)

Apr 2008  (Customer Analysis: Car Dealer)

Mar 2008   (Incremental Value of Gift Cards)

Feb 2008        <No Newsletter Test>

Jan 2008  (Strategic vs. Tactical LTV)

Dec 2007  (Marketing into a Downturn)

Nov 2007  (Commerce Channel Management)

Oct 2007   (What's the Frequency?)

Sep 2007  (Marketing or Financial Model?)

Aug 2007  (PRIZM Clusters Not Predictive)

Jul 2007    (Problems with Retention Rate)

May 2007  (Tracking Untrackable Campaigns)

Apr 2007  (6033% ROI, Defining Churn)

Mar 2007 (Timing Mail Drops 4 Consumables)

Feb 2007  (Profiling Library Customers)

Jan 2007  (Marketing Productivity Blog)

Dec 2006  (Defection Rejection - Part 5)

Nov 2006  (Defection Rejection - Part 4)

Oct 2006  (Defection Rejection - Part 3)

Sep 2006  (Defection Rejection - Part 2)

Aug 2006  (Defection Rejection)

Jul 2006  (Customer Retention: Auto Dealers)

Jun 2006 (LTV Not Always about Marketing)

May 2006  (Behavioral vs. Demographic Data)

Apr 2006   (Effective Retention Campaigns)

Mar 2006  (Intra-Company Promotional Risks)

Feb 2006   (Subsidy Costs in PPC Marketing)

Jan 2006   (Retention in a High Churn Model)

Nov / Dec 2005  (Second Purchase Marketing)

Oct 2005  (Analyzing Frequent Flyer Data)

Sep 2005  (How Long is the LifeTime?)

Aug 2005  (Segment to Determine LTV)

July 2005  (Using RFM to Predict Profits)

Jun 2005   (Using Multiple, Related Models)

May 2005    (Durable Goods / Mutual Funds)

Mar-Apr 2005  (B2B Services Retention)

Feb 2005   (Event-Driven models in B2B)

Jan 2005   (When Acquisition Spoils Retention)

Dec 2004   (Creating an Analytical Culture)

Nov 2004   (Customer Value Matrix)

Oct 2004   (Small Biz Customer Marketing)

Sep 2004   (Measuring Customer Retention)

Aug 2004  (Six Sigma Marketing)

Jul 2004  (Creating Retention Metrics)

Jun 2004  (Optimizing for Visitor Conversion)

May 2004 (Student and Wireless Retention)

Apr 2004  (Customer Segmentation)

Mar 2004  (CRM - Customer Value Scoring)

Feb 2004  (Using B2B Models with ACT!)

Jan 2004  (LifeTime Value and Budgeting)

Dec 2003  (Mutual Fund Model for CRM)

Nov 2003  (Web Analytics, Email Scoring)

Oct 2003   (New RFM: Paid Subscribers)

Sep 2003   (Using the New RFM)

Aug 2003   (The New RFM)

Jul 2003     (Visitor Conversion)

Jun 2003    (Customer Defection)

May 2003    (Recency of Visit)

Apr 2003     (Recency / Newsletter Subs)

Mar 2003    (Recency/ Relationship Marketing)

Feb 2003    (Recency / ROI of CRM)

Jan 2003     (Recency / Loyalty / Affinity)

Dec 2002     (Recency / Control Groups)

Nov 2002    (Recency: Web Retailing Example)

Oct-b 2002    (Recency: Not for Everyone?)

Oct 2002       (Recency Defined)

Sep 2002      (Recency:  It's all Relative)

Aug 2002       (Latency: Services, Non-Profit)

Jul 2002         (B2B #3, Cost of Queuing)

Jun 2002        (B2B #2, Free / Pay Model)

May 2002       (B2B Software Example #1)

Apr 2002        (Hair Salon Example #4)

Mar 2002       (Hair Salon Example #3)

Feb 2002       (Hair Salon Example #2)

Jan 2002       (Hair Salon Example #1)

Dec 2001      (Free WebTrends Calculator)

Nov 2001      (Promo Effects on LifeCycle)

Oct 2001       (High ROI Latency Promo) 

Sep 2001       (Latency Profiles)

Aug 2001       (Behavior-based Marketing)

Jul 2001         (Customer LifeCycle: Latency)

Jun 2001        (One-Time Buyers)

May 2001       (Recency / discount ladders)

Apr 2001        (Using log file analysis)

Mar 2001       (Geo-demographics)

Feb 2001       (ROI of Branding)

Jan 2001        (RF Techniques in services)

Dec 2000        (Best Pay-per Click Practices)

Nov 2000        (Loyalty Book Reviews)